What Sets
Ikigai Wealth Apart
We connect the dots between your values, goals, and finances, so every decision feels right.
Based in Brisbane, we work with clients right across Australia.
Our Approach
At Ikigai Wealth, we believe financial advice should feel personal, purposeful, and empowering.
We blend practical financial strategy with life-centred guidance to help Australians find clarity, confidence, and peace of mind about their future.
It’s about making sure your values, goals, and money move in the same direction, so every decision feels right.
Our Story & Mission
Ikigai is a Japanese word meaning “a reason for being.” That idea sits at the heart of everything we do.
Ikigai Wealth began with a simple belief – money should serve your life, not rule it.
Too often, we saw Australians weighed down by uncertainty, one-size-fits-all advice, and plans that missed the point: what truly matters to them.
We set out to change that. Our mission is to help you align money with meaning, so every financial decision moves you closer to a life that feels right.
We take the time to understand what’s most important to you – your life, your goals, your peace of mind. Then, through life-centred financial planning, we help you turn that understanding into a clear, confident strategy.
Through ongoing guidance, you gain the confidence to move forward, the flexibility to adapt, and the freedom to live the life you actually want.
Who We Are
We help Australians across retirement planning, business ownership, and professional careers create financial strategies that feel clear, confident, and aligned with purpose.
Based in Brisbane and working with clients across Australia, we offer life-centred financial advice that helps you live well today while planning wisely for tomorrow.
Our role is simple, to simplify complexity, provide perspective, and guide you with genuine care at every stage of life.
Meet the Team
Ikigai Wealth is led by Devan King, a financial adviser with nearly 20 years of experience helping Australians navigate retirement, wealth creation, and complex financial decisions with clarity and confidence.
Devan and the team work with one simple purpose: to help people live richer, more meaningful lives, not just grow their bank accounts.
Winston
Winston McKell is a financial planner with close to 10 years’ experience helping individuals, families, and businesses build and protect their wealth.
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He holds a bachelor’s degree in commerce, majoring in financial planning, a foundation that has supported his ability to provide informed, strategic, and forward thinking advice.
Winston’s knowledge spans over multiple areas across the industry, fostered from extensive boutique firm experience. This background has enabled him to cater to a wide array of clients, from aspiring young professionals, to pre and post retirees.
Beyond his expertise in financial planning, Winston is motivated by a deep desire to give clients confidence in their decision making to achieve their goals. Winston loves building strong financial foundations for clients, employing a holistic approach when helping clients navigate their financial journey. His approach involves a high attention to detail, with a passion for exploring the numbers and the outcomes they represent.
Devan
Devan King is a financial planner with nearly 20 years of experience in the industry. He holds both a diploma and a postgraduate diploma in financial planning.
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His career is marked by a significant achievement in building and subsequently exiting a successful wealth management business in South Africa.
In 2016, Devan expanded his professional horisons by relocating to Australia after the sale of his business in South Africa. Devan’s extensive experience spans across various facets of the industry, including roles in corporate wealth management entities and boutique firms. This diverse background has equipped him with the skills to cater to a wide range of clients, from high net-worth individuals to ambitious young professionals and business owners.
Beyond his proficiency in financial planning, Devan is driven by a deep-rooted passion for numbers and, more importantly, the stories and strategies they represent. His approach combines a strong analytical foundation with a keen understanding of the personal and business narratives that underpin financial decisions.
Rene
Rene Solis is part of the Financial Planning Support team, bringing with him a unique blend of technical expertise and operational experience.
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With undergraduate studies in both Applied Physics and Industrial Engineering, he developed a strong analytical foundation early on. His career began in customer service, where he gained valuable experience in client interaction and problem-solving.
He then spent over seven years working as a Workforce Analyst, honing his skills in data analysis, forecasting, and process optimization, capabilities that now serve him well in his role supporting the firm’s financial planners and clients.
Now working as a Financial Planning Admin Support, Rene is passionate about creating seamless processes, ensuring accuracy, and providing behind-the-scenes support that empowers planners to deliver the best outcomes for clients. His combination of technical knowledge, analytical skills, and client-focused mindset allows him to play a key role in helping the team provide high-quality financial advice.
Shanley
Shanley King is a certified Life Coach, NLP Master Practitioner & Matrix Therapies Master Practitioner, who has proven experience helping people overcome mindset blocks.
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After experiencing many years of soaring success, followed by painful failure in the fashion world, Shanley was inspired to research and understand success better. Shanley understands the power of mindset and offers coaching sessions to help her clients clear their own path to wealth & success so that they can achieve the dreams they desire and deserve.
Shanley’s clients have received dream roles, promotions, doubled their income, started new businesses, bought their dream houses, and she knows that you can too.
FAQs
We work with clients all over Australia, online and in person.
Here are a few common questions about how we work and what makes Ikigai Wealth different:
What makes Ikigai Wealth different from other financial advisers in Australia?
We take a life-centred approach to financial planning. That means your values, goals, and priorities come first, then we design the financial strategy around them. No cookie-cutter plans, no hidden sales agendas, just advice that feels right for your life.
Do you only work with people close to retirement?
No. While we help many pre-retirees plan for the next chapter, we also work with business owners and high-income professionals who want clarity and confidence in their financial decisions. Whether you’re planning retirement, growing your wealth, or managing complex finances, our approach adapts to your stage of life.
How does your financial planning process work?
It starts with a discovery conversation where we get to know your story, values, and goals. From there, we build financial projections, explore different pathways, and create a tailored plan. We then support you with implementation and ongoing guidance, adjusting as life changes.
Where are you based, and do you work with clients outside your area?
Ikigai Wealth is based in Australia and serves clients nationwide. Many of our meetings are held online, so location is never a barrier. We also meet face-to-face where it makes sense.
What kind of clients get the most value from working with you?
Our clients are usually:
- Pre-Retirees: Couples with $750k+ in super or investments, looking to retire within 10–12 years.
- Business Owners: Entrepreneurs who are great at growing their business but want to translate that success into personal wealth.
- High-Income Professionals: Doctors, lawyers, and tech professionals who are time-poor and want to make smart, intentional financial decisions
About Ikigai Wealth
Whether you’re in Brisbane or anywhere across Australia, we’re here to help you make confident, life-centred financial decisions.
We specialise in retirement planning, wealth strategy, and personalised financial advice designed to bring clarity, confidence, and meaningful outcomes.
